06 October 2011


I haven't felt this daft in a long time.  I've been gorging myself on press releases from Capcom for more than a decade and only now has it dawned on me: 'Capcom Unity' is short for 'Capcom Community'.  I only realised this as I was listening to Destructoid's Podtoid and they were discussing how community managers copped a lot of flak for corporate decisions that even they are bummed about.  When the discussion moved onto Seth Killian, Community Manager at Capcom, and the healthy relationship the company has fostered with its fans, I finally saw the title of their fan site the way I was always meant to: Capcommunity.

Of course, once I realised why it never dawned on me, that cloud of daftness lifted immediately: it's not my fault I didn't get it, it's Capcom's!

See, it all comes back to the basic rules of grammar.  If you want the end of the first word to form the beginning of the next word, they need to flow together.  Putting spaces or hyphens in between two words breaks that all-important flow.  In poetry, a hyphen indicates a four-second pause - that's the longest pause in poetry.  Officially, Capcom-Unity is hyphenated, however, many gaming news articles have named 'Capcom Unity' as the source over the years.  And that's why I've never read the word the way Capcom intended all this time.  So there.

And so it comes to pass that my humiliation has been replaced with indignation. 

Dear Capcom,

If you want people to understand your clever pun, you're going to have to put those words together.  And you're going to need another 'm'.

Ladies and Gentlemen, I present to you:


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